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Suppose there is a small business owner named Priya. She runs a home bakery, and six months ago, someone told her, “You need to be on YouTube.” So, she uploaded a dozen videos of cake tutorials, a shop tour, and a few customer shoutouts. The videos checked all the boxes, whether it’s nice lighting or […]
If you are a professional video editor working on video content on a daily basis, then you must have noticed how quickly audience behavior has evolved. Studies indicate that videos now create around 80% higher engagement on static posts on social platforms such as Facebook, YouTube, or Instagram. Another recent report shows that around 65% […]
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